Trump has been busy fighting off one “hoax” after another lately.

The President’s multiple U-turns on releasing the Epstein files? Hoax. Millions of Americans can’t afford to feed their families? Another hoax.

Deny, deny, deny—it’s a classic Trumpian routine that worked for him in the past. Whenever he came under attack, he’d fire off an outrageous “Truth” or gather reporters around for an impromptu press conference, unleashing a fresh wave of chaos calculated to dominate the headlines. He’d fire up his base, pass from defense to offense, and keep a firm grip on “the narrative,” at least in MAGA circles.

Now, for the first time in his political career, Trump is losing control of the plot. And it’s infuriating him. On paper, things might look okay for Trump. GDP is growing, and—on average—wages are rising modestly. But this conceals the real situation: The top 10% of income earners are responsible for 50% of consumer spending, the highest figure since the 1980s. For millions of Americans, this all translates into financial insecurity they never could have imagined before. 

It’s no wonder the term “affordability crisis” has suddenly saturated the media, as millions start to realize that there is a systemic reason for their economic woes. 

Meanwhile, Trump still hasn’t ended the Ukraine War, and his ruthless aggression against Venezuela is the exact opposite of what most MAGA supporters expected from a candidate who promised to end “forever wars.”

Since his first presidential campaign, Trump has displayed remarkable ability to distract, reframe, and rebound from just about anything. But in politics, as in life, denial of reality only works for so long. Eventually, Trump’s lucky streak will end, and his working-class supporters will start looking for answers elsewhere. 

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